Skip to Main Navigation Skip to Content
A daily look back at the toys, games, and objects that captured our attention as children and continue to fascinate us today.

Bruce’s Beliefs

Author: Bruce D. Lund
Publication date: June 2012
ISBN: 978-1470008574
Pages: 144
Format: Paperback

In Bruce’s Beliefs: Everything I Know about Business (and Life) I Learned Playing with Toys, Bruce Lund shares 68 beliefs that he’s acquired through his 40+ years of experience in the toy industry. From life advice to career advice to simple lessons of joy, Lund’s book is a lighthearted read fit for any type of reader.

Split into nine chapters that categorize his beliefs, Bruce’s Beliefs shares advice, lessons, and mantras to live by through the lens of toys, games, and the art of play. Each chapter includes 5-10 beliefs. Lund elaborates on some beliefs with anecdotes, research, and examples, and others say enough with just their title.

Meant to be read over a longer period time, Bruce’s Beliefs is the perfect coffee table book. Readers can flip to any page and read a belief or two and come back to it another time; there’s no necessary order to read them in.

In addition to advice, readers get to know the charming and humorous author as he shares the lessons life has taught him. Founder of his own toy company, Lund is an expert in the field and a wonderful writer, and Bruce’s Beliefs is the perfect marriage of both skills and a memorable and engaging book for any reader.

Julia DeKorte is a regular contributor to People of Play, the toy industry’s most comprehensive networking and resource hub; a social platform and industry portal where toy industry veterans, newbies, inventors, buyers, job seekers, recruiters, consumers, and others come to find each other. Read more from Julia on the People of Play website.

Julia’s work appears on Toy Tales as part of our Friends of Toy Tales initiative to share content we enjoy from a host of creators with a similar fondness for vintage toys, classic games, and collectibles. Her book reviews highlight published works that focus on the noteworthy people and manufacturers from the toy and game industry.

Discover books, magazines, podcasts, and blogs that celebrate toy history, pop culture, and collecting.