First unveiled at New York Toy Fair, Brick Shop is Mattel’s bold new line of building blocks that’s taking customization and collecting to the next level. In an epic collaboration with Hot Wheels, the debut lineup reimagines seven classic cars as buildable models, inviting fans to experience 57 years of Hot Wheels history like never before.
This isn’t just about building, it’s about engineering your own unique Hot Wheels legacy. Each Brick Shop Hot Wheels set is packed with stunningly accurate details, real metal parts, and endless customization options. Fans can build, personalize, and recreate their favourite rides just the way they like. Plus, every set includes an exclusive 1/64-scale die-cast car — a true collector’s gem that you won’t find anywhere else.
“Hot Wheels has fuelled the passion of car enthusiasts for generations, and with Mattel Brick Shop, we’re giving fans an entirely new way to engage with their favorite vehicles,” said Roberto Stanichi, executive vice president, Global Head of Vehicles and Building Sets at Mattel. “This Hot Wheels collection by Mattel Brick Shop delivers what car fans have been clamouring for: buildable vehicles that deliver true car authenticity. Our design team meticulously recreated these vehicles in brick form while preserving what made them great in the first place, including real metal parts and a matching exclusive die-cast, giving fans a new way to collect, build, and play.”
The first wave of Brick Shop Hot Wheels sets rolls out to retailers this summer in three exciting series: Hot Wheels Premium Series, Hot Wheels Elite Series, and Hot Wheels Signature Series. Whether you’re into muscle cars, supercars or timeless classics, there’s something here for everyone. Build it, customize it, and make it yours with swappable wheels, decals, and unique design elements that help bring your dream car to life!
Ready to see what’s under the hood? Here’s a breakdown of the first seven models:
Hot Wheels Premium Series – The Ultimate Collectibles
Build in luxury using metal parts, including extra metal wheel covers and licensed decals for customization, plus a matching 1:64 metal car to collect and display. The Premium Series is dedicated to maximum authenticity and showstopping, display-worthy details.
Ages 17+ / Price: $119.99
- Mattel Brick Shop™ Hot Wheels™ Mercedes-Benz 300 SL: The legendary Gullwing, reimagined in 1:12 scale with opening doors, a metal Mercedes-Benz crest, and luxe interior detailing. Comes with a matching 1:64 die-cast metal car.
Hot Wheels Elite Series – Next-Level Authenticity
The Elite Series is a collection of iconic cars you can customize with extra parts, metal wheel covers, and licensed decals. All sets include a matching 1:64 metal car to collect and display. Elite Series sets are built with maximum authenticity to faithfully recreate what makes each car unique.
Ages 10+ / Price: $49.99
- Mattel Brick Shop™ Hot Wheels™ Corvette Grand Sport: A track-ready legend with a low-slung profile and metallic exhaust pipes. Limited in real life, now yours to build with swappable parts and a collectible 1:64 scale metal car.
- Mattel Brick Shop™ Hot Wheels™ ’90 Acura NSX: Japan’s supercar icon, complete with pop-up headlights, functional steering, and swappable license plates to build it as an Acura or Honda NSX. A must-have for JDM fans!
- Mattel Brick Shop™ Hot Wheels™ Custom ’62 Chevy® Pickup: Classic Americana, now with an exposed engine, adjustable suspension, and a surfboard in the back. Built for cruising or customizing, with extra parts to make it your own.
Hot Wheels Speed Series – Built for Thrill Seekers
Introducing the Speed Series, a collection of iconic Hot Wheels cars designed for customization. Each set allows fans to enhance their builds with additional wheel covers and licensed decals, while also including a matching 1:64 metal car for display and collection. Crafted with utmost attention to detail, the Speed Series faithfully recreates the unique features of each vehicle. Perfect for both building and displaying, these sets offer a new, exciting way to experience Hot Wheels like never before.
Ages 10+ | Price: $19.99
- Mattel Brick Shop™ Hot Wheels™ Cadillac® Project GTP Hypercar: A high-performance endurance racer with sleek aerodynamics, bold graphics, and opening doors. Includes a 1:64 scale metal car and custom decals to fine-tune your build.
- Mattel Brick Shop™ Hot Wheels™ Maserati MC20: Italian luxury meets speed with this stunning replica, complete with butterfly doors and a visible motor. Customize it with interchangeable wheel covers and exclusive racing decals.
- Mattel Brick Shop™ Hot Wheels™ Custom ’68 Camaro: Muscle car attitude in brick form! Featuring bold stripes, a wide stance, and metallic exhaust pipes, this Camaro is built to impress. Swap out wheel covers and add custom Hot Wheels flair.
Whether you’re a lifelong Hot Wheels collector or a building enthusiast looking for your next project, the Brick Shop Hot Wheels assortment from Mattel is certain to deliver a flawless fusion of nostalgia and hands-on fun! Currently available for pre-order from a number of online and specialty retailers, fans can expect the first models to begin arriving at retail this August.
Will you shift your Hot Wheels collection into overdrive this summer?
