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A daily look back at the toys, games, and objects that captured our attention as children and continue to fascinate us today.

Branded in the 80s

The Branded in the 80s website is devoted to pop culture of the 1980s in all its fantastic, colourful, and slightly awkward glory.

It’s hard not to love the 1980s. From now-iconic cartoons like The Smurfs to scratch-and-sniff stickers, The Karate Kid movie, and The Transformers toys, the ’80s shaped pop culture for generations to come. The site’s creator, Shawn Robare, obviously treasures this decade of his childhood. He curates objects of play, movies, confections, and other touchstones of the ’80s while sharing his own stories and images.

Readers who came of age in the ’80s will find plenty of relatable material, while younger readers will gain insight into what made the decade so memorable.

Discover books, magazines, podcasts, and blogs that celebrate toy history, pop culture, and collecting.