Beyond the Pet Rock: The Enduring Appeal of Play Pets | Toy Tales – Todd Coopee

Beyond the Pet Rock: The Enduring Appeal of Play Pets

Remember the Pet Rock? In the mid ‘70s this “pet” that didn’t need to be walked, fed, trained, or groomed hit the market, went viral, and made a multi-millionaire out of inventor Gary Dahl. While the Pet Rock fad lasted only 6 months, it underscored the ongoing appeal of play pets – a genre of toys that attempts to replicate the appeal of owning an actual pet without the very real responsibility of taking care of it.

A recent story by Marilen Cawad on TheStreet website identifies play pets as one of this season’s most popular holiday toys and provides insight into their enduring appeal.

I look forward to seeing how this product line continues to evolve before the NEXT holiday season. I’m sure we’ll get a glance at what may be in store (no pun intended) for this category of toys at the upcoming North American International Toy Fair in New York City from February 14-17, 2015.