“Freaky fun for everyone.”
The people aren’t embarrassed anymore about admitting that they collect comic books.
“Introducing Casey, the tape player with personality!”
The best toys are like unicorns. They include enough horse to seem real, but enough horn to become magical.
“I’m sending out the birth announcements right now!”
When children pretend, they’re using their imaginations to move beyond the bounds of reality. A stick can be a magic wand. A sock can be a puppet. A small child can be a superhero.