“Let’s have an exciting Batman adventure!”

Ideal’s Toni Dolls made their debut in 1949 with a design feature that was unique from other dolls being sold at the time.

“There’s a new yo-yo goin’ round; you must whip it…”

In the 1950s, the Joe Lowe Corporation, the steward of the Popsicle brand of ice pops, offered consumers a premium with a cosmic backstory, the Major Mars’ Rocket Ring.

“That’s scary!”

In the mid-1980s, American Greetings Corp.’s AmToy division released Madballs, a series of soft rubber balls with ugly faces.

“Take that, Megatron!”

Mattel Electronics’ 1979 catalogue featured the nascent company’s line of handheld electronic games.

In the late 1960s, Dinky released new Speedwheels models to compete with Mattel’s Hot Wheels, which were then gaining a foothold in the UK Marketplace.

“Imagine he’s surrounded by the Gamma creatures.”

Before digital photography became commonplace, Fisher-Price offered children, ages 5 and up, a camera that used 110 film cartridges.

“I love this place!”